{"product_id":"way-runner-off-white","title":"Way Runner, Off-White","description":"\u003cp\u003eThe Way Runner was drawn around one idea: pieces you stop noticing because they simply work. It is made from handwoven natural fibre, so the substance is in the material rather than the styling. It was drawn with hallways, galley kitchens and narrow landings in mind, though it rarely looks out of place anywhere else. The proportions were settled before the styling, which is usually the right order. It is the kind of thing you stop noticing after a fortnight, which is the point.\u003c\/p\u003e\u003cp\u003eIn use, the appeal is how little it asks of you. Nothing about the shape is trend-led, so it should still look right in five years. Northern Fashions stocks it as part of a wider edit, so it is straightforward to match across rooms. It photographs well, but it was designed to be lived with rather than looked at. Nothing here is decorative for its own sake; every part of it has a job.\u003c\/p\u003e\u003cp\u003eEach unit is inspected before dispatch, with particular attention to the finish and the joins. Finish and colour are held consistent from batch to batch. Vacuum on a low setting without a beater bar, rotate it periodically, and blot spills rather than rubbing them. It arrives ready to use, with no fiddly setup standing between you and the point of it.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eType: Runner\u003c\/li\u003e\n\u003cli\u003eMaterial: Handwoven natural fibre\u003c\/li\u003e\n\u003cli\u003eColour \/ finish: Off-White\u003c\/li\u003e\n\u003cli\u003eBest suited to: hallways, galley kitchens and narrow landings\u003c\/li\u003e\n\u003cli\u003eSeason: evergreen\u003c\/li\u003e\n\u003cli\u003eCare: Vacuum on a low setting without a beater bar, rotate it periodically, and blot spills rather than rubbing them\u003c\/li\u003e\n\u003cli\u003eCollection: Northern Fashions rugs\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Northern Fashions","offers":[{"title":"Default Title","offer_id":55281949606217,"sku":"100088658","price":310.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0896\/9394\/6185\/files\/hf_20260907_203425_9e206c0f-53a2-4f7a-ae3f-0153bc7ba638.png?v=1788814464","url":"https:\/\/www.northernfashions.com\/products\/way-runner-off-white","provider":"Northern fashions","version":"1.0","type":"link"}